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Beta Malt

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Beta Malt is a malt brand of Accra Brewery Limited, the makers of Ghana’s famous Club Beer. I was contacted to photograph the traditional and digital aspects of their 2021. Like Mommy Like Me Campaign.

On set for the TVC production, my job was to get the shots based on clients directive between breaks. Try getting top-notch shots with 15 minutes at hand and a very time-conscious production assistant breathing down your neck.

Needless to say, I’d already prepared my lights and equipment to take maximum advantage of the time given. I had also jotted down different scenarios to assist my subjects in performing before my camera in addition to the references already developed. So with all that preparation beforehand, it was a cinch in achieving my client’s desired photos.