Chivas Regal is a whiskey brand from Scotland owned by Pernod Ricard, the makers of alcoholic brands such as Jameson Whiskey, Beefeater Gin and Absolut Vodka.
Under the Chivas Regal brand, my client embarked on their Cocktails Of The Future campaign to educate mixologists in Ghana on the future of the art: sustainable cocktails. These are simply cocktails made with ingredients and apparatuses that are environmentally friendly.
With this campaign, my client wanted to move from the typical bartending setting and show visuals that were more steeped in the great outdoors. That called for some location scouting which I led with my team. We settled on a space our client found right for the story we were trying to tell.
A big part of photographing my subjects was making them feel as comfortable as possible seeing as they were not generally used to being in front of a camera. I was able to achieve my objective as well as produce high-quality photos, which was the directive of this particular campaign.
